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Who We Are

What is Integrated Marketing Communications?

The American Marketing Association defines Integrated Marketing Communications (IMC) as “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”
Simply put, a message is developed for your brand, company, organization or you as an individual and that message is repeated consistently. That message is the missing piece in your puzzle of success. While the delivery may change the message remains the same.

 

Ignite! IMC

We are a boutique communications firm with specialties in sports, entertainment, small businesses and non-profit organizations. Ignite! has managed several PR/Marketing campaigns and projects ranging from NFL players Nate Washington and Damian Williams, Country Artist Danielle Peck, Gospel Superstars Kirk Franklin and Tye Tribbett to nonprofit organizations such as The United Methodist Church, Mount Zion Nashville/ Full Gospel Church Conference and The Salvation Army.

Many of our current and past clients have been featured or coverage with USA Today, The Stellar Awards, BET, ESPN News, BET Gospel, TBS, Gospel Today, EEW Magazine, Direct Marketing Magazine, The Tennessean, various blogs and many more.

 

Our Team

  • Kaneesha Martin
  • Jason Martin