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Nate Washington – TN Titans

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The Purpose

Nate Washington’s nonprofit organization, Foundation 85, was in its third year supplying low income elementary &
middle school children with hats, gloves, and coats. Warming Souls to Succeed in Life and its founder, Washington,
wanted media coverage to broadcast and educate the public about his organization.

The Process

Despite being a well-known athlete, Washington had some difficulties in securing media placement in the past. Ignite
was contracted three (3) days before the event. Through established media relationships, Ignite recommended the
foundation to conduct a press conference in order to increase the amount of media coverage. Also, brief media
training was suggested. Our firm developed a press kit and media pitch to local media outlets.

The Payoff

Several media outlets were present to capture the excitement from the school administrators, foundation organizers
and the children. Mr. Washington and his staff were very surprised and impressed with the quick response and media
visibility. The story was featured, the same day, during the evening news.